So Whole Foods Suggested People Try Collard Greens And Black Twitter Got In Their Feelings

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This is the all too common story of how 15 words turned into something like 1,500 side-eyes for a brand that forgot to make sure every single thing they tweet is Black Twitter proof.

On Thursday morning, Whole Foods tweeted what I’m sure they felt was just another unique recipe, telling their 4.8 million followers “how to cool collards.” What followed were a slew of responses from Black Twitter which could best be summed up as #WhereDeyDoDatAt, as people all over the Internet wondered what this peanut-laden concoction they never saw in their greens on Thanksgiving was about. See hilarious gifs below.

While most people on Twitter were simply appalled at the thought of putting anything other than back fat, neck bones, pork, or turkey necks in their “collards,” one writer on CNN was especially offended at Whole Foods’ message, writing of the tweet on CNN Money saying:

I was annoyed too, because like other African Americans, I’m tired of people “discovering” things that have been a part of black culture for hundreds of years.

These days everything has kale and collard greens near it, on it or in it, just like quinoa a few years ago. But collard greens, kale, mustard and turnip greens have always been staples of African American culture. Greens are actually part of West African cuisine where the slaves were captured.

Collard Greens are a powerhouse food and easy to cultivate. During slavery, African Americans needed crops that could be easily maintained during their down time since they worked thirteen hour days.

What African Americans reacted to on Thursday is the way their culture has been co-opted.

So white people can’t eat collard greens now because of their West African roots?

Sure, Whole Foods could have gone into the deep, dark history of greens in America but I guarantee someone — actually many someones — would’ve still had a problem with that because this whole backlash is just another example of people wanting to be mad about something. In no way did Whole Foods act like they discovered greens, they just shared some healthy ways (because they’re Whole Foods) to cook the oft overlooked nutritious green even many African Americans outside of the south don’t eat on a regular basis — or at least without all the customary fixin’s noted above. Me thinks this whole backlash is much ado about nothing. You?

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    1. amen they just want something to be offended about, I was born and raised in the deep south and white people been grow and eating collards for hundreds of years, now hell back in the 70s my cousin use to steal collard green out of the white mans garden at night LOL……white folk eat more collards than black folks they just don’t over cook their collards or drown them in greases pork..

    2. I swear, it’s soooo tired! Are they implying no one else eats collard greens in America? Sometimes black twitter just pick on trivial, inconsequential matters and gives them the idea that we’re “angry” all the damn time! Smh…

        1. I think Clutch read our comments on how they reach too far on trivial issues. Normally, I betcha, this is something they would’ve agreed with black twitter on. Lol…

        1. No doubt, it’s different cooking . I heard that chitterlings are the intestines…ugh! Back home, ppl eat those of cattle and in the local “English”, they’re called “roundabout” because they’re looong and I guess can be made into circles, I dunno. Thanks but no thanks! I don’t even like collards….prefer spinach for its quick cooking. Wanna be in and out of that kitchen pronto! Lol

          1. You heard right… Personally I understand why Black people eat them ( to remember the scraps we were forced to eat during slavery.) but the taste and smell lord why? but I do love greens, I make them in my crockpot so I can do other things while Im cooking.

  1. tbh i didnt really get that people were offended (that one article referenced is my first time seeing it so perhaps there were more) but the vibe I more so got was just like the gifs and tweets mentioned where people were wondering who puts peanuts in greens? Hell Whole Foods didnt apologize (important bc usually when companies offended they apologize even if they dont mean it) Whole Foods responded by showing peanuts with the red circle and line through them and said duly noted which exactly what I said… that people were just wondering who puts peanuts in greens.

    1. Huh?? Please name the countries. What we eat is soup made from vegetables (usually waterleaf, spinach and other native grown leaves), palm oil, assorted meat,seafood and other ingredients. West Africans have groundnut soup and it isn’t made from peanut butter (the packaged way we know it) and most certainly we don’t add whole nuts to greens like that shown above.

      1. Are all black people Americans? Are all Africans from Nigeria and Ghana? Be serious! Google it yourself. “greens peanuts” and the African country of your choice. Start with Congo, Angola, Kenya, Tanzania, Malawi, Zimbabwe, South Africa……. And yeah, of course they don’t use American style peanut butter full of sugar and who knows what else (are they in America? Why would they?). And sometimes they use straight peanuts.

        1. Again, my dear, groundnuts are traditionally mashed or ground for use in greens, soups, meats etc whether in Congo or Kenya. I have friends from other African countries and we regularly compare foods, drinks and traditions. I didn’t need Google. Whole peanuts like that in the Wholefoods pic are rarely added like that to food except that is your preference. Try that and you’d get mocked by an grandma-like elder. I personally alter some traditional recipes to suit my taste or based on what ingredients can be easily found here but I try to remember that that isn’t the way it’s normally cooked so I don’t forget and be mocked by an “auntie” for being Americanized lol.

          1. As it happens (dear?), the only reason I bothered to comment on this inane controversy was that I, like hundreds of millions of other Africans, grew up eating food cooked by MY aunties (among others) that involved exactly the same combination of ingredients that a bunch of Americans are trying to convince us no right thinking black person would ever combine. Worse, these brothers and sisters are doing so using that most American of fallacies–“I don’t know anyone who does it, therefore no one anywhere does it.” It’s straight up ignorance posing as anti-racism. Black Americans constitute less than 5% of the black population of the world. It would be nice if they stopped pretending that they can simply intuit what the rest of us think and do. As for your point here, ground/mashed peanuts/groundnuts is the very definition of “peanut butter”. You can buy it that form in markets from Kinshasa to Kigali, Lubumbashi to Lilongwe, and Harare to Hillbrow. So I suppose we agree on that, at least…see my original post: “Africans eat peanut butter in their greens”. I’m sorry if your time in the US has convinced you that the term actually refers to candied nut preserves.

          2. It is an inane controversy and I try not to comment on such. I know ground/mashed nuts are technically “peanut butter” but back home we call it “groundnut paste” as “peanut butter” usually refers to the Western packaged kind hence I thought you meant the Western kind…semantics, I know, but the same thing…lol. Yeah, I’m still not used to sweet potatoes being called “yams” here as the yams I know are huge brown tubers.

            We (Afr/AA/Caribbean) eat similar, easily recognizable foods but prepared differently and I find it extremely interesting to see how certain foods we all eat are cooked by everyone.

      2. i stirfry my greens with onions, garlic, slivers of carrots and yes, i sir fry peanuts into them, for protein. got this from my white friend. been a vegetarian for 40 yrs, no ham hocks/ smoked turkey for me ; lol

        1. Lol…so Shirl, Wholefoods is right then, no? Lol. I guess that’s how some white folks eat their greens and everyone has their method. I know some Asians throw in cashews in stir-fry and such. Never liked turkey but any smoked meats or fish, I throw in there.

  2. Now, ain’t nobody tell nobody that they couldn’t eat no damn collard greens. They are just saying that collard greens has been around for years and ain’t nobody care then about them then. It was a black thing. Nobody cared about black folks nor their cooking. But now, all of a sudden, collard greens is new and got new ways to be cooked.

    This kind of news is only for white mediocre people. DON’T feed my people, black folks, this type of garbage.

    1. Poor whites have eaten collard and mustard greens as long as blacks have. The exact same food that slaves ate would have been what poor whites could afford as well. Not all whites were wealthy slave owners.

  3. Collard greens have many health benefits. They have vitamin K, vitamin A (in the form of carotenoids), manganese, vitamin C, dietary fiber, and calcium.. In addition, collard greens are a very good source of vitamin B1, vitamin 6, and iron. We should be outraged at racism. I don’t view this as something that we should have our total priority in looking into. We know about how some people use collard greens in a stereotypical slam against black people, but in this case, I’m not offended at what Whole Foods did. Likewise, Black Twitter has the right to express their views. They have free speech rights too.

  4. Some people apparently have nothing better to do. It’s food. People are going to come up with new recipes. Get over it. You don’t have to like it or eat it. Whole Foods’ tweet doesn’t mean white people don’t know what collard greens are. Everyone who makes greens is not required to make them like soul food. People on twitter overreact to things that barely deserve a reaction at all.

  5. wow … they put peanuts in their collard greens … oh well. the peanut is also a staple of the south. why not mix the two. they forgot the cornbread in the picture.

      1. I have heard that boiled peanuts are very popular in some parts of the south. maybe together the two might make a new great taste sensation — with a little cornbread — and maybe apple cobbler for desert.

  6. It’s not that serious. Granted if too many white people get to liking them the price will go up as what happens when they Columbus -er “discover” something but otherwise

  7. Is it just me, or am I the only one who feels un-offended by this? Lol I mean, it’s Collared greens, we may eat them a lot but we aren’t the only ones who know what they are.

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